Our Story

Lifted Lures was established in 2025 by Will, Jack Henry, and John-Scott Carnes. Looking for some tackle making equipment for their flagship brand, 3 Brothers Baits, they stumbled upon a jig making company on Facebook Marketplace. Needing the equipment they bought the company. They really didn't know what they had bought.

When they got home they were pleasantly pleased. The products that they discovered were very well designed and fit their brand philosophy....premium fishing tackle at an affordable price. 

They have used the materials they took a chance on from Marketplace and developed Lifted Lures. Whether you fish a tube in the clear waters of the northern fisheries or you sling a swim jig in the Florida grass, Lifted Lures can Elevate Your Tackle and help you catch more fish!

All lures are handmade at their facility in Stanford, KY